The Challenge
Jephthah Comprehensive Secondary School had been operating a Wix website that failed to meet every measurable digital standard. There were no meta titles, no meta descriptions, no keyword strategy, no blog, no WhatsApp conversion button, and no online admissions form. The platform itself imposed hard limits on page speed and SEO customization that could not be resolved without leaving Wix entirely. In a competitive market where Port Harcourt parents actively search for terms like “best private secondary school in Port Harcourt” and “Cambridge IGCSE school Rivers State,” Jephthah was invisible. The school engaged Atelier, the leading web design and SEO agency in Port Harcourt, to fix it all in a single project.
Our Approach to Jephthah’s Website Redesign
Atelier audited the existing Wix site in full before writing a single line of copy or designing a single page. The migration to WordPress with Elementor unlocked full SEO control, page speed optimization, and a flexible content management system. Every page was written with three objectives simultaneously: persuasive website copy for prospective parents, SEO keyword integration for Google ranking, and GEO-formatted content for citation by AI search tools, including Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.
Five long-form blog posts targeting search terms like “boarding school Port Harcourt” and “how to choose a secondary school in Port Harcourt” were researched, written, and published as part of the handover, giving Jephthah an immediate content advantage over every competitor school in Rivers State.
What Atelier’s Jephthah School website redesign delivered
- Full Wix to WordPress migration with Elementor Pro
- 9 pages designed, built, and populated with original SEO copy
- 5 long-form SEO blog posts totalling over 9,600 words
- Online admissions form with email routing, plus a downloadable PDF version
- WhatsApp floating enquiry button on every page
- Complete meta title and meta description suite for all pages
- GEO-optimized FAQ sections and citable paragraphs across all pages
- Google Analytics and Google Search Console integration
- 90-day post-launch action plan
| Before (Wix) | After (WordPress — Atelier) |
|---|---|
| No meta titles or descriptions on any page | Full meta suite: titles, descriptions, and focus keywords for all 7 pages |
| No SEO keyword strategy | Keyword map covering 5 primary terms and 12 secondary and long-tail terms |
| No blog or original content | 5 long-form SEO blog posts totalling over 9,600 words |
| No WhatsApp button | WhatsApp floating button live on all pages for instant mobile conversion |
| No online admissions form | Full online admissions form plus downloadable PDF version |
| Wix platform with SEO limitations | WordPress and Elementor with full SEO control |
| Generic copy with no keyword placement | Human-written, SEO-optimized copy across all 9 pages |
| No AI search presence | GEO-formatted FAQ sections and citable paragraphs across all pages and blog posts |
| Slow page speed, platform constraints | WordPress with Core Web Vitals optimization and Google Analytics integration |
| No local SEO signals | Address, landmarks, and phone numbers are embedded naturally across all pages |
The Results of this school website redesign
Jephthah Comprehensive Secondary School now has a digital presence that reflects its 30-year academic reputation. The new website positions the school as Port Harcourt’s leading Christian secondary school, with a content library and technical SEO foundation built to rank. It is now one of the foremost schools in Rivers State with a documented GEO strategy, meaning when parents ask AI search tools for secondary school recommendations in Port Harcourt, Jephthah is built to be the answer they receive.
